Website & Local SEO
A Website That Actually Wins You Jobs
Google removed the direct call button from Map Pack listings in 2025. Contractors without a fast, complete web presence are now structurally invisible to new customers.
The Map Pack Changed. Most Contractor Sites Didn't.
Until 2024, a customer could tap "Call" directly from your Google Maps listing. Now they click through to your website first — and what they find determines whether they call or move on. A slow, outdated site is no longer a cosmetic problem. It is a direct revenue leak.
53%
of mobile users abandon a site that takes longer than 3 seconds to load
88%
of local searches on mobile visit or call a business within 24 hours
+40%
average increase in Map Pack clicks after a site speed and content overhaul
2025
the year AI Overviews pushed organic results further down, making Google Business Profile + fast sites more critical than ever
What We Build
Every site we deliver is purpose-built for one goal: converting local search intent into booked jobs.
Sub-2s Load Time
Hand-coded HTML, no bloated page builders. We optimise images, eliminate render-blocking scripts, and target a Core Web Vitals score that ranks.
Mobile-First Layout
Over 70% of home service searches happen on a phone. Every element — click-to-call button, booking form, trust signals — is designed for a thumb, not a cursor.
Google Business Profile Optimisation
We fully optimise your Google Business Profile listing — categories, services, Q&A, photo strategy, and post schedule — to maximise your Map Pack surface area.
Trust Architecture
Licences, insurance badges, BBB accreditation, Google rating widget, before/after photos, and named technician bios — every element that turns a click into a call.
Schema & Structured Data
LocalBusiness, Service, and FAQ schema tell Google exactly who you are, what you do, and where you serve — improving both Map Pack and AI Overview appearances.
Booking Integration
We embed your scheduling tool (Jobber, Housecall Pro, Workiz) or a custom form so customers can book without leaving your site. Every submission triggers your lead automation.
What Good Looks Like
Most contractor sites today
- ✕ Page loads in 6–12 seconds on mobile
- ✕ Homepage has a logo and a phone number, nothing else
- ✕ No reviews visible anywhere on the site
- ✕ Service pages are thin or non-existent
- ✕ Google Business Profile is unclaimed or barely filled out
- ✕ No booking option — contact form goes to a generic inbox
- ✕ Site was built in 2016 and hasn't been touched since
- ✕ Google can't determine what services or areas you cover
A lumtrail site
- ✓ Loads in under 2 seconds — Core Web Vitals pass
- ✓ Hero with clear service, area, and a click-to-call button above the fold
- ✓ Google rating widget + 3 most recent reviews on homepage
- ✓ Dedicated page for every core service, each with FAQ schema
- ✓ Google Business Profile fully claimed, categorised, and posting weekly
- ✓ Booking widget embedded — jobs reach your CRM automatically
- ✓ Reviewed and updated quarterly as part of retainer
- ✓ LocalBusiness + Service schema tells Google exactly who you serve
Pricing
One clear setup fee. Optional retainer for ongoing growth. No hidden agency markups, no long-term lock-in.
Setup
$1,500
one-time
- ✓ Custom-coded, mobile-first website
- ✓ Up to 8 service + location pages
- ✓ Google Business Profile setup & full optimisation
- ✓ Schema markup throughout
- ✓ Booking / form integration
- ✓ Speed optimisation to pass Core Web Vitals
- ✓ 30-day post-launch support
Optional Retainer
$300/mo
no long-term contract
- ✓ Monthly content additions (service area pages, blog posts)
- ✓ Weekly Google Business Profile posts to maintain ranking signals
- ✓ Citation building & NAP consistency monitoring
- ✓ Monthly performance report (clicks, calls, impressions)
- ✓ Priority updates as Google algorithm changes
Pricing covers the full website build. Domain, hosting, and any third-party tool subscriptions are billed separately at cost.
Who This Is For
No website yet
You're relying on word of mouth, Facebook, or a Yelp listing. Every competitor who has a proper site is capturing leads you'll never know you missed.
Outdated or slow site
Your site is 5+ years old, doesn't load fast on mobile, or looks like it was built with a free template. First impressions decide whether someone calls you or the next guy.
Low Map Pack visibility
You're showing up in search results but not in the top-3 Map Pack positions. A technically optimised site with strong Google Business Profile signals is the fastest lever to move up.
High bounce rate
Your analytics show traffic arriving but not converting. Visitors land and immediately leave — usually because the site is unclear, slow, or doesn't show trust signals above the fold.
Frequently Asked Questions
Not sure if your current site is hurting your rankings? Use our revenue leak calculator to see how much invisible traffic loss is costing you each month, then book a free audit.
We work with service businesses across Dallas, Houston, Phoenix, Atlanta, Tampa, Charlotte, Nashville, Denver, and beyond — all delivered remotely.
Ready to Turn Your Website Into a Lead Machine?
Book a free 30-minute audit. We'll review your current site, Google Business Profile listing, and search visibility — and show you exactly what's holding you back.
Book a Free Site AuditRelated Services
Build a complete revenue recovery system
Missed Call Recovery
Your website drives calls — make sure none of them go unanswered. We route and follow up every missed call automatically.
Review Generation
Rankings compound with reviews. We automate post-job review requests so your star count grows with every completed job.